Team
Boni Anic
Boni mainly supports the production management and ensures that the fabrics for the new collections are available on time and can be processed into our customers' favorite pieces. In addition, together with Claudia, she keeps an eye on the day-to-day administrative tasks. She has completed a business degree as well as a professional baccalaureate in design & art.
Vera Klingelhöfer
Her heart beats for colors, shapes and materials. In order to gain a versatile insight into creative work, she attended the preliminary design course at INVERS in Bern after completing her compulsory schooling. During this time, the sewing machine was an integral part of her leisure activities. This confirmed her desire to complete an apprenticeship as a clothing designer at the IDM sewing factory. With the craft she had learned and her fascination for clothes, she finally started working for Claudia Güdel in September 2023, when the store opened in Bern.
Tanja Blaser
born in Langnau im Emmental, trained as a decoration designer at Loeb in Bern. After a detour into building painting, she trained as a color designer in construction. As a mother of two, she then decided to open a second-hand store for kids and family, which she has been running for 5 years. Since the opening in September, she has been working part-time in our Bern team and combines her knowledge of color, form and materiality with Claudia Güdel's clothing. And she finally gets to dress mannequins again :)
Ruth Bugmann
Ruth Bugmann began her career as a decorator at Globus. In this field, she was able to live out her love of colors and shapes. She later worked in styling and casting at the Film Academy in New York and, back in Switzerland, realized projects in the advertising industry as a self-employed stylist. To balance things out, Ruth enjoys stand-up paddle boarding on lakes. She will be happy to dress you with Claudia Güdel's new products in the Basel store from May 2024 and will keep you up to date on our social media channels. Ruth will also be happy to answer any PR questions you may have.
Stina-Lotta Bruhn Matriciani & Peter
Stina will be the second Swede to welcome you to our Zurich store from May 2024. She will be supported by Peter, her dog. Stina studied “Retail Service Management” at university in Sweden and has a lot of experience as a furnishing consultant. She loves design, second-hand findings and also speaks a variety of languages. She grew up bilingual with Swedish and Finnish. The photo was taken by her good friend Rowan Thornhill.
Caroline Huwiler
is a motivated hobby seamstress. Since an internship with Claudia Güdel in 2016, she has been a dedicated ambassador for the label and helps out in the shop on Schnabelgasse in Basel or fills in for special events.