Design Approach


Claudia Güdel’s design process begins with close attention to detail. When developing a design, she relies on her scissors, paper, and tailor's dummy to guide her forward. With her deft touch, seams become contours, darts disappear, and integrated pockets slot precisely into a garment’s microarchitecture. Pockets are usually left unlined to reveal a design’s internal structure, thus allowing many of her garments to also be worn inside out. When a design strikes the perfect balance between elegance and casual ease, when a piece is equally at home in a chalet or concert hall, that's when Claudia is finally satisfied with her work.