Colorful Friday

Since her start in the garment business in 2002, Claudia Guedel cares for sustainable production conditions and fair prices for her garments and the used materials. As a clear reaction against the  discount battle worldwide during the “Black Friday”, Claudia and many other Swiss Labels participate in the initiative “Colorful Friday” launched by Villa Paul in Baden. Instead of offering discounts to clinets, 10% of the revenue on that day is donated to the organisation “Fashion Revolution Switzerland”. This way both brand and client invest in an organisation that raises awareness for more transparency and fairness in the fashion industry.